Email is a cornerstone and main component of every marketing campaign. Whether you are hosting an event, promoting a new service offering, sending out a new piece of content, or staying in touch with customers, email should be one of your main forms of communication. As per a recent research, the most employed lead generation tactic is email marketing, with 81% of respondents citing it as the most effectual channel. By putting your content in front of prospects, you can connect with the people who might not be looking for you.